Kukla's Korner Hockey
by Paul on 01/23/07 at 04:26 PM ET
Based on the number of arenas with empty seats and falling TV ratings, “obviously, their marketing is not working very well,” said sports marketing expert Brad Robins, who likes the league’s new Internet content ventures, but says it is still not doing enough to expose the game to new audiences.
Take the All-Star Game, which has been moved back to midweek from its previous Sunday slot. The league thus avoids clashing with NFL playoffs and other sports that crowd the U.S. calendar. But more important, NHL owners no longer lose their regular Saturday night games, by far the most profitable on the schedule.
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