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Kukla's Korner Hockey

Marketing Gone Bad

from Yahoo,
From Crosby to Ovechkin to Eric Staal in Carolina and Dion Pfaneuf in Calgary, the game is enjoying an unprecedented infusion of young talent. And with rule changes the product is better. It's just a matter of getting that product in front of more faces. But the NHL can't be trusted to market its own product. Back in October, to celebrate the return of the sport after a year on ice, the league launched a "My NHL" ad campaign that succeeded in insulting the sensibility of diehard fans, offending women and bringing an unscientifically estimated zero new fans to the game. The best-case scenario for the league, from a marketing perspective, would be a New York-Detroit matchup in the Stanley Cup finals. The Rangers were eliminated Saturday. The Red Wings are on the brink of elimination. Now by all accounts Calgary is a fantastic hockey town. But commissioner Gary Bettman has to be sweating more profusely than usual over the prospect of another Calgary appearance in the Stanley Cup finals, even if such an appearance is an endorsement of sound team hockey and fiscal responsibility. Like it or not, television viewers in the United States aren't going to embrace a Calgary-Ottawa final, and it's that audience the league desperately needs.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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