“You can’t rest on those who know what the [NHL] brand is. My view is that with any sports there are hard-core fans, but you’ve got this constituency of fence-line [NHL] fans and a lot of extra work has to be done to bring them back into the fold.”
DIRECTOR OF MARKETING COMMUNICATIONS FOR DODGE,
A LONGTIME NHL PARTNER
“Their image is gone, so this is a very unique window for them to recast the sport with a blank slate. They need to get back to the real concern of hockey and not overkill or overproduce it. I’d invite fans to come to the arena to talk about hockey and have apologies from both the players and the owners. They need to ask fans for input and, most importantly, listen to the fans.”
PRESIDENT OF LEISURE INTELLIGENCE GROUP
“They are going to have to spend a lot of money to win back fans and they have to make that very visible. For sponsors, it’s like an opportunity to buy a stock in the low.”
SENIOR VICE PRESIDENT
OF DEUTSCH INC.