Kukla's Korner

Kukla's Korner Hockey

Marketing Man P.K. Subban

from Brett Cyrgalis of the New York Post,

P.K. Subban should be embarrassed.

The Devils invested a lot in the bombastic defenseman, and he has become an absolute shell of himself on the ice. Imagine, after this debacle of a season in New Jersey where his insipid play surely helped to get a good man and good coach in John Hynes fired, Subban is on the books for an annual $9 million for the next two years.

Players fade. Subban is 30 years old, and that happens.

But what should be embarrassing is that during this time of organizational upheaval, he is out and about almost every day with another promotion. On Wednesday, a day after Hynes was fired following desultory efforts in a 4-0 loss to the Rangers at home and a 7-1 thumping up in Buffalo, Subban was at Bryant Park doing an appearance for Red Bull. The press release said he was “2103 James Norris Memorial Trophy winner, entrepreneur, and philanthropist.” On Thursday night, he was at the Adidas flagship store in Manhattan. What a great way to get ready for a big back-to-back under new coach Alain Nasreddine, Friday night at home against the Blackhawks and then Subban’s big return to Nashville on Saturday night. Should be a barnburner (or tape burner?).

The league has bought in, too.

continued

Filed in: NHL Teams, New Jersey Devils, | KK Hockey | Permalink
  Tags: p.k.+subban

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com