Kukla's Korner Hockey
by Paul on 10/12/05 at 10:51 AM ET
• Get the players' personalities more out front. This goes completely against hockey's traditionally modest all-for-one ethos. But if the new rules open up the game and create more scorers, I guarantee you some marketing person can find a way to make those scorers into more familiar faces. Good gravy, they've done it with poker players. Why not power players? • Additionally, hire the NFL Films staff to produce a weekly highlight package to show between periods of the NHL's broadcasts on NBC, as well as on other shows. Nobody frames a sport in a more viciously romantic way than the NFL Films folks. • Give away the puck from every winning shootout at a home game to a randomly chosen fan. And invite him or her back to another game, along with three or four friends.
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