Kukla's Korner Hockey
by Paul on 07/24/06 at 01:10 AM ET
NFL, NBA and NHL teams have partnered with Internet firms with names such as StubHub and RazorGator to reap a share of what is known as the "secondary ticket market," where ticket holders can resell their tickets, often at prices well above the price they paid for them. The emergence of these new enterprises ends years of frustration for sports teams, which have watched as scalpers and brokers sold tickets for several times their value without teams being able to capture any of that market. Ted Leonsis, owner of the Capitals, said team owners were at first uncomfortable about doing business with the companies who resold their tickets, but those fears abated because of the revenue possibilities and the goodwill it created with season ticket holders who had an easy way to resell unused tickets. "Owners initially thought that we were in competition with those people, until we realized that if something's good for your season ticket holders, it's going to be good for you," Leonsis said. "It opened up a new sponsorship category and the world didn't end."read on (reg. req.)
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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