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Looking For NHLPA.com

from Jonathan Allen of SearchEngineWatch,

At SES Toronto I met Casey Rovinelli, Director of Digital Marketing for the National Hockey League Players’ Association. He explained to me that the NHLPA had yet to start on the fundamentals of building a search engine optimization strategy. In particular, he mentioned that despite being an authoritative source on NHL hockey players, the website often did not rank highly for searches about the players. Casey was keen to get started on an SEO strategy, so I offered to roll up my sleeves.

What follows is a How-to guide to begin optimizing your website for search engines, using the NHLPA.com as a live, working example.

Look For The Strongest On-Page Signals First

Whenever I perform an SEO audit for a website, the first thing I look at is the page titles.

continued and a good read especially for bloggers…

Filed in: NHLPA, | KK Hockey | Permalink


clownfat's avatar

I sure hope the NHLPA didn’t actually pay for that advice. They have much larger problems with their site than just reordering their titles. Making the stories display correctly in latest stable Firefox on latest stable windows would be a start. Fixing the URLs so the title is there but not actually required is another huge one that is actually SEO relevant and more important than what this article goes on and on about. Furthermore, what this article actually suggests has some drawbacks that it fails to mention. For one, when you bookmark a page with a title structure as long as they are describing then the browser by default includes that title as the bookmark name which gets truncated by most browsers and makes it more difficult to read. It is a trade-off, and not necessarily a good one. I’d make them shorter, something like: Player Name - NHLPA.com.

The whole idea of people being experts in search engine optimization is basically a joke to any web developer that actually knows what they are doing. Thus, anyone claiming to be such a thing is basically a mediocre at best web developer (if even that). Very frustrating that people make money from such a “skill.”

Posted by clownfat on 08/07/10 at 06:47 PM ET

Kate from PA now in SC-made in Detroit's avatar

Posted by clownfat on 08/07/10 at 04:47 PM ET

Clownfat. Not that it matters,but, I really dig the screen name.

Lets Go Red Wings!!!!!

Posted by Kate from PA now in SC-made in Detroit on 08/07/10 at 11:41 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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