Kukla's Korner Hockey
by Paul on 08/07/10 at 04:30 PM ET
from Jonathan Allen of SearchEngineWatch,
At SES Toronto I met Casey Rovinelli, Director of Digital Marketing for the National Hockey League Players’ Association. He explained to me that the NHLPA had yet to start on the fundamentals of building a search engine optimization strategy. In particular, he mentioned that despite being an authoritative source on NHL hockey players, the website often did not rank highly for searches about the players. Casey was keen to get started on an SEO strategy, so I offered to roll up my sleeves.
What follows is a How-to guide to begin optimizing your website for search engines, using the NHLPA.com as a live, working example.
Look For The Strongest On-Page Signals First
Whenever I perform an SEO audit for a website, the first thing I look at is the page titles.
continued and a good read especially for bloggers…
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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