Kukla's Korner Hockey
Lockout Could Hurt NBC
by Paul on 09/05/12 at 07:49 PM ET
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from Liana B. Baker of Reuters,
NBC executives are hoping that the National Hockey League and its players union reach a new labor agreement and avoid a lockout that could leave the network scrambling to find a replacement for one of its sports programming mainstays.
Hockey is a linchpin of NBC Sports programming - the network signed a new $2 billion, 10-year contract with the league last year. A strike or delay in the upcoming NHL season would throw cold water on the momentum it built up from the London Olympics, which nightly averaged 31.3 million viewers for the network....
The timing could not be worse for Comcast, which is relying on hockey to build up the NBC Sports Network, its fledgling cable sports channel. A lockout would leave the network, previously known as Versus and the Outdoor Life Network, with major holes to fill in its prime-time lineup.
"The NBC Sports Network got some great lift and visibility and awareness with the Olympics and they'd like to keep that momentum by having the NHL," said Jason Maltby, director of national broadcast TV at media buying firm MindShare.
Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
Tags: nbc
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