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‘Live Every Shift’

From NHL.com,

The National Hockey League (NHL) debuts two TV spots featuring the new NHL tagline “Live Every Shift,” today on NHL.com.  The spots will air for the first time tonight during the VERSUS broadcast of the San Jose Sharks - Dallas Stars game, and will re-air later this week on TSN, CBC, HDNet and NHL Network.  The ads were written and produced by top advertising agency Young & Rubicam in collaboration with NHL Productions.  This is the first creative work done by Y&R since being hired as the NHL’s Agency of Record in September.

continued…  *You can see the new advertisements at that link as well

Update 3:37pm ET:
More on the TV spots with Dan Rosen at NHL.com.

Filed in: NHL Talk, NHL Business of Hockey, NHL Media, | KK Hockey | Permalink
  Tags: marketing

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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