The National Hockey League (NHL) today announced it is teaming with sports, rock and talk radio stations in five NHL markets to promote the 2006 Stanley Cup Final. Through on-air, on-line and outdoor ‘My Stanley Cup’ promotions, each radio station will offer listeners opportunities to win special NHL-themed prize packages. Six winners will receive the grand prize of a 42" plasma high-definition flat-screen television.
WCKG-FM and WSCR-AM in Chicago; WRIF-FM in Detroit; KLSX-FM in Los Angeles; WMMR-FM in Philadelphia; and WFAN-AM and WFNY-FM in New York will air ‘My Stanley Cup’ promos and will host listener parties, outdoor events and in-studio contests, all of which are designed to drive TV tune-in to 2006 Stanley Cup Final broadcasts on NBC and OLN in the U.S.
added 12:15pm, As part of the in-market promotions, the NHL will deploy street teams to join on-air radio personalities at high-traffic outdoor locations, including the Third Street Promenade in Santa Monica, Calif., Times Square in New York City and Rittenhouse Square in Philadephia, to distribute more than 25,000 pucks. The pucks and the custom-designed Dodge vehicles the NHL street teams will operate will feature NBC and OLN tune-in branding.
In addition, former and current NHL players and coaches, including Luc Robitaille, Scotty Bowman and Jeremy Roenick, will call-in during on-air peak programming to discuss the Stanley Cup Final.