from Darren Rovell, with CNBC (now ESPN) on 12/31/08,

DR: How do you bottle this up? It's a catch-22 because you have it and then people start saying Yankee Stadium, Fenway Park. Let's do this 15 times a year.

Gary Bettman: Well, 15 times a year would probably take away its uniqueness.

DR: So how much can you do it?

GB: We've been focused on one a year. I think more than that, two would be the limit. But I’m not even focusing on doing it more than one. There is no shortage a of interest. We've had at least a dozen clubs say “we would love to do this in our market -- our fans would just absolutely love it.” Last we played in a football stadium, this year in Wrigley Field. To play the Bridgestone Winter Classic in a stadium that is almost 100 years old that's had virtually every event except, until now, a hockey game.

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