from John Ourand of SportsBusiness Journal at The Sporting News,
Monumental Sports and Entertainment chairman Ted Leonsis will launch a full-fledged digital network this week in what is the first step toward setting up his own local TV channel.
The broadband sports and entertainment channel will be called Monumental Network and will feature programming related to the teams and Washington, D.C.-area arenas operated by Leonsis’ company, including the NHL Capitals, NBA Wizards, WNBA Mystics and those teams’ Verizon Center home.
The broadband channel will be housed at MonumentalNetwork.com and eventually will grow to include more than 20 affiliated websites that will be available via the primary site.
“We want to become a cable network,” Leonsis said. “This is a next-generation property that could very easily exist on cable or satellite as well as the Web.”
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