Talking with a writer from The Hockey News about the NHL Lottery not being televised. The writer says Bettman is fearful a televised event would not be fully covered by the media. The guys also mentioned this is the main reason why the players did not want to create a partnership with the NHL, they just don't do a good job of marketing the game.
The entertainment dollar is up for grabs; the NHL needs to come out with guns blazing and yet they are not. Bettman has been a failure in marketing the game, what happens if Crosby goes to a team like the Blackhawks, they must be prepared to market the game.
THN writer thinks Bettman does not have the forward vision to handle all of the major roadblocks the NHL faces.