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Leafs’ Ticket Prices Continue To Increase

from Rosie DiManno of the Toronto Star,

The greediness of the franchise knows no bounds. There was nary a blush in the spring when the Leafs jacked ticket prices by up to 75 per cent. Did you see an empty seat in the house — by the start of the second period, I mean. We know the platinum 1 per centers don’t settle in until midway through the first.

Supply-demand economics are seriously askew at 40 Bay. The franchise operates in an environment that defies real world verisimilitude. For regular folks, that means their cherished Leafs will never be any closer that the sports pages or the TV broadcast.

As a kid, I used to sneak into Maple Leaf Gardens and hide in secret places for hours before venturing out in search of an empty seat or, at worst, standing room only spots. I hope — yet doubt — that urchins are still finding a way to breach the ramparts at the ACC.

That might be against the law but so is extortion — except when it masquerades as best business practice.

One platinum seat, pre-mark-up: $270.

Or .005 per cent of Phil Kessel’s salary for next season.


Filed in: NHL Teams, Toronto Maple Leafs, | KK Hockey | Permalink


J.J. from Kansas's avatar

Supply-demand economics are seriously askew at 40 Bay.

Oh are they? Then they must not be working at their optimum efficiency then…

Did you see an empty seat in the house — by the start of the second period, I mean. We know the platinum 1 per centers don’t settle in until midway through the first.

Huh… I guess they are.

The author’s mad that there’s enough rich people in Toronto to afford to sell out all of the Maple Leafs’ games and there are people who can’t get in on that.

Let’s take this whine to a logical place: where ticket prices are super-low where the franchise isn’t being “greedy” by setting the price of the supply to meet the demand of the product.  You know what the average real cost of a hockey ticket in Toronto becomes?

Just. About. What. It. Is. Now.

The only difference? The team isn’t the one realizing the extra profit; instead, the ticket brokers and individual resellers are the ones who purchase them in large blocks and then sell them on the secondary market for what the demand is willing to pay.

Yet somehow this is some criminal bullshit by the Leafs’ ownership because they’re the ones setting the prices so they get a bigger cut of the real price of Maple Leafs tickets (because even now, lots of Leafs tickets will go for a profit on the secondary market, even with the Leafs setting the highest price in the league).

Posted by J.J. from Kansas on 08/22/13 at 07:00 AM ET


Besides, Toronto’s profits subsidize a bunch of the league.  The eyes of the GM’s in Nashville and Phoenix (heh) and Florida and Columbus light up when they see stuff like this.

Posted by HockeyinHD on 08/22/13 at 07:12 AM ET


She’s pissed? Become a fan of another team. But this article is nothing but ignorance.

Posted by teldar on 08/22/13 at 07:21 AM ET

Da lil Guy's avatar

By the same logic, the folks at Porsche are extortionists because they charge more for their cars than I’m willing to pay. Where’s the Porsche for the everyman!

If what she’s really saying is the Leafs are charging for the Porsche, but delivering a Yugo, she should just say it - and leave the “real world verisimilitudes” of “supply-demand economics” to those who have a clue what they’re talking about.

Posted by Da lil Guy from Guelph, Ontario on 08/22/13 at 08:11 AM ET


And, really, at this point if serious fans are still putting up 75+ a ticket plus parking plus concessions per game and they’re carrying 20+ game season tickets… I have very little sympathy for them.  A fraction of that expenditure could make the in-home experience for viewing comparable if not superior.

Posted by HockeyinHD on 08/22/13 at 08:44 AM ET

Da lil Guy's avatar

If the problem is not enough supply to meet demand, then maybe what’s really needed is some competition from another NHL team in the GTA?

Posted by Da lil Guy from Guelph, Ontario on 08/22/13 at 09:22 AM ET

redxblack's avatar

8% of the seats are owned by businesses. They’re writing off the tickets regardless of the price.


Posted by redxblack from Akron Ohio on 08/22/13 at 11:08 AM ET


Toronto has a hockey club?

Posted by Bay Area Wings fan on 08/22/13 at 04:46 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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