Kukla's Korner Hockey
by Paul on 10/25/12 at 03:55 PM ET
from Jonathan Gatehouse of MACLEANS,
The fans are angry. But maybe the more appropriate response is sorrow. Sadness that those who run the game, and those who play it, can’t break a cycle that continually wastes its potential.
“I think they had tremendous momentum going in the U.S. market,” says Brian Cooper, the president of S&E Sponsorship Group, a Toronto ﬁrm that brokers arrangements between sports leagues and businesses. “They have the winter classic, where they claimed New Year’s Day for themselves. They had the HBO series. They were getting under the helmet and putting faces to the new stars of the game. And now we have momentum interruptus, and that’s not good for any brand.”
But with talks between the NHL and its players’ association at a standstill, there are indications that things are about to take a decided turn for the worse.
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