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Is It In You

Gatorade's new integrated marketing campaign featuring NHL phenom Sidney Crosby launches across Canada today, and acts as a national rallying cry uniting Canadians in celebration of road hockey. The campaign consists of 30- and 60-second versions of the television spot "Sticks," a 60-second cinematic version, public relations activities, as well as an on-line contest at Gatorade.ca. "Sticks" debuts in English and French across Canada Monday, April 17th, in time for the NHL playoffs. image

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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