from Adam Proteau of The Hockey News,

The off-season is when NHL teams examine their rosters and look to improve. But as we know, there’s more to every franchise’s business dealings than the players themselves. There’s also the matter of the in-arena experience for fans who spend big money on tickets. While some teams are better at it than others, there’s lots of room for improvement in the way paying customers are entertained 41 nights per season. Here are three easy ways to do that:

1. Enough of the same old song. At the Air Canada Centre in Toronto, the same songs often are played not just game after game, but in the exact same circumstances every night. (I’m not talking about a team’s “goal song”. That’s fine.) While there are hundreds, if not a few thousand people on any given night who may only attend one or two games a year, there are many more who are season-ticketholders in attendance every night. It’s indefensible to subject them to a near-identical, cookie-cutter in-game experience, but that’s the reality in many rinks.

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