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How Will The San Jose Fans React To A Rebuild?

from David Pollak of the Mercury News,

What strikes me about the present situation is the fact Wilson himself is calling for a rebuilding period. When has he used that term before to describe what he’s doing? Never.

The Sharks are sensitive to the market they operate in. The philosophy has been a simple one that guides both the hockey side and the business side: Put a credible team on the ice every season, one that gets you into the playoffs where anything can happen. One of these years, everything will fall into place.

No, the second part of that hasn’t worked out as planned yet. So maybe it is time to come up with a new approach.

The concern has always been whether the San Jose fan base will stick with a team going through a rebuild. The prevailing wisdom is that, without a favorable local TV contract, the Sharks rely more on attendance than a lot of NHL teams. Maybe Chicago can survive a few years of half-empty buildings (see the 1990s and early 2000s), but not San Jose.

A knowledgeable source says the Sharks’ season-ticket base dipped 3,000 the last time the team didn’t make the playoffs in 2003, enough to get everybody’s attention.


Filed in: NHL Teams, San Jose Sharks, | KK Hockey | Permalink



This sounds like a bunch of lip service - something to make it sound like they’re really doing something bold. How many of their players are actually UFAs this year? Like, what is going to be so different next year from last year? They’re going to return most of their roster, so how exactly is this a rebuild? Even if they dump two of their top-six forwards (which all appear to be locked into deals), that requires basically two HUGE trades. Even then, dumping two of their top-six - they’re still easily a playoff team.

They have such a large core of high-end players, I’m not exactly sure what all this hullabaloo is about.

That said, it is really funny to watch, year in and year out, San Jose flame out far earlier than expected and then the next year, bring the same group back and then lather, rinse, repeat. It’s starting to look like STL is following that model as well, which should be fun to watch and laugh.

Posted by VitoLambruski on 06/17/14 at 10:09 AM ET

Primis's avatar

The rebuild is going to happen whether they actively try to or not, anyways.

Posted by Primis on 06/17/14 at 01:27 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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