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How Much Did Alberta Give The NHL For Advertising During The Stanley Cup Final?

from Alex Antoneshyn of CTV Alberta,

Alberta paid $4 million to National Hockey League Canada to advertise during the Stanley Cup Finals in its capital city.

The contract between Alberta Communications and Public Engagement (CPE) and the NHL ran from July 1 to Oct. 1.

“The NHL playoffs taking place in the Edmonton 'bubble,' including the Stanley Cup Finals, was a major opportunity to showcase all Alberta has to offer to millions of viewers outside our province. The contract included in-arena, traditional broadcast, and digital advertising over the entire run of the playoffs,” said David Sands, the department’s director of cross ministry initiatives.

“If you watched any of the NHL playoffs, you probably saw the ads.”

The government estimates hosting the NHL in its capital city created roughly 1,500 to 1,900 temporary jobs and generated between $47.5 million and $69 million in business sales.


Filed in: NHL Talk, | KK Hockey | Permalink


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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