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Honda Renews Partnership With The NHL

NEW YORK (September 12, 2011) ─ The National Hockey League® (NHL) today announced that American Honda Motor Co., Inc. has renewed as League partner in the United States in the automotive category. The three-year agreement includes returning participation and activations at NHL events, such as NHL Winter Classic and NHL All-Star Weekend, with increased presence around NHL Awards and NHL Draft.

Honda will return as the presenting sponsor for the NHL SuperSkills event and NHL All-Star MVP Award for the next two NHL All-Star Weekends that are held in the U.S., through which Honda will receive exposure via in-ice placements, dasherboard branding, in-arena spots, and presence at the accompanying fan festivals.

“With the considerable growth and popularity of hockey and the improved and robust media offerings in the last couple of years, the NHL continues to provide us with broader media buy options and greater exposure platforms,” said Tom Peyton, Honda Brand Manager. “This partnership continues to be a great fit for Honda as we share a similar and attractive demographic with the NHL – young, affluent and educated.”

“Honda has been a great partner for the NHL supporting hockey at every level and we look forward to continuing to align ourselves with a leader in the automotive industry,” said Keith Wachtel, NHL Senior Vice President of Integrated Sales. “The NHL will continue to work with Honda to develop unique media and event platforms that will expand the reach of our game and connect with the most loyal and passionate fan base in sports.”

NHL media properties, such as NHL.com, NHL Network and NHL Mobile, NHL member Clubs, as well as NHL broadcast partners, NBC and Versus, will provide Honda with even more visibility by way of advertising spots, content integration, in-game features, customized content, and more, to the vast number of NHL fans that consume the sport.

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: honda


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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