Kukla's Korner Hockey
by Paul on 09/09/05 at 10:59 PM ET
Out of sight and pretty much out of mind for a year, the Thrashers would like your attention again. They're in the process of rolling out an advertising campaign that signals their relaunch from the NHL lockout and unveils some pretty heady ambitions. "We want to create our own nation of true-blue fans — a la 'Bulldog Nation' or, in hockey terms, 'Hockeytown' in Detroit," said Jim Pfeifer, Thrashers vice president of marketing, advertising and branding. "So 'Blueland' is born . . . a hockey utopia where true blue fans can congregate." The Thrashers, who open training camp this week and their home season Oct. 8, will introduce the concept of "Blueland" on billboards and in print, TV, radio and online advertising. It's an evolution of the team's former "true blue" campaign.
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from the Atlanta Journal-Constitution,
Contract talks with Ilya Kovalchuk have hit a roadblock, which could cost the Thrashers their best player this season.
Jay Grossman, the agent for the star left wing, told The Atlanta Journal-Constitution his client will pursue a contract with a professional team in his native Russia, which could be completed by early next week.
If that happens, Kovalchuk would likely be lost for the season. Under the league’s collective bargaining agreement, if a player plays outside of North America once the season starts, he must clear waivers to return to his NHL team — a risk the Thrashers could not afford to take, as he surely would be claimed by another team.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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