Kukla's Korner Hockey
by Alanah McGinley on 10/02/07 at 02:25 PM ET
Since everyone reading these words is either reading them on this blog or via some rss feedreader, the audience here might be a bit biased in believing hockey fans are very tech-knowledgeable. But in this instance, your bias is absolutely correct—NHL hockey fans are indeed very well-wired.
From the Sports Business Journal on Monday, October 1 (sorry, no link. subscription only):
The NHL has long asserted that its fans are the most tech-savvy in sports. Exclusive data provided to Sports Business Journal by Scarborough Sports Marketing seems to support that belief. Twenty-four percent of NHL loyal fans live in households that own an HDTV and more than seventy percent have a broadband connection (cable or dsl) at home.
See the graph below.
There are many implications to this, obviously. For one, how the NHL itself markets the game and reaches its fans, and certainly they’ve gotten fairly aggressive in recent years in the online forum, both in YouTube and Google video distribution, and their control of team websites and content (explored in part yesterday, in reference to the MSG lawsuit). And the other angle to this is advertising—something like HDTV ownership being most obvious in the graphic above. The percentage of hockey fans who fork out money for that pricey technology is about 40% higher than the U.S. population on average. Advertisers in the tech world should be taking the dollars of hockey fans very, very seriously.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org