As Gary Bettman said yesterday, "Our fans tend to be extremely tech-savvy. They're availing themselves of this new digital world."
I have banged this drum before and will continue to do so- Those that control the advertising budget for hockey placement need to begin considering the hockey blogs as an excellent and very cost efficient way of getting your word and branding effort out- after all, aren't you trying to reach the type of person that visits the blogs on a daily basis?. Doesn't it make sense to become involved with the blogging community!
Sure, it may take a little more effort on your part, but someone needs to rise above the rest of the crowd and start to make it happen. You will be pleasantly surprised with the results.