NHL.com's Tal Pinchevsky takes a look at the latest...do we call it a charitable trend?
With so many charitable causes seeking much-needed donations, who knew a series of videos showing people dunking ice water over their heads could make such a difference.
But the exponential growth of the Ice Bucket Challenge through social media has helped raise overall awareness of amyotrophic lateral sclerosis, or ALS, with the hockey world making sure to do its part.
"It's really unprecedented. I've worked in the non-profit world for a number of years and I can't think of anything that's been like this in the past for any charity," said Carrie Munk, a spokesperson for the ALS Association. "It's so amazing that ALS is a part of this. It's a disease that we need to shed a spotlight on to find treatments and a cure."
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