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Hockey world embracing the ‘ice bucket challenge’

NHL.com's Tal Pinchevsky takes a look at the latest...do we call it a charitable trend?

With so many charitable causes seeking much-needed donations, who knew a series of videos showing people dunking ice water over their heads could make such a difference.

But the exponential growth of the Ice Bucket Challenge through social media has helped raise overall awareness of amyotrophic lateral sclerosis, or ALS, with the hockey world making sure to do its part.

"It's really unprecedented. I've worked in the non-profit world for a number of years and I can't think of anything that's been like this in the past for any charity," said Carrie Munk, a spokesperson for the ALS Association. "It's so amazing that ALS is a part of this. It's a disease that we need to shed a spotlight on to find treatments and a cure."

ete Frates, a onetime captain of Boston College's varsity baseball team, is credited with starting the challenge. He was 27 when doctors told him in March 2012 that he had ALS, a progressive neurological disease that slowly robs those afflicted of the use of their muscles. At the time of his diagnosis, Frates was still belting home runs on a semi-pro team in his native Massachusetts. Today, he is confined to a wheelchair and uses a feeding tube because he is no longer able to swallow.

An active advocate for ALS awareness through the philanthropic fund that bears his name, Frates organized several charity baseball games; a fitting idea considering one of the game's all-time greats, Lou Gehrig, died from the disease. But it was when he dared some of his friends to dunk ice water over their heads in the name of ALS awareness that things really took off.

Continued, and here's Sidney Crosby doing the challenge:

And you can visit the ALS Association's website here.

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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