Kukla's Korner Hockey
by Paul on 03/07/10 at 01:37 AM ET
from Mihira Lakshman of CBC,
The Hotstove segment began with an archived clip of Bettman, just prior to the 2002 Salt Lake City Olympics, saying it doesn’t matter who plays in the gold-medal game — and that the result would have no bearing on future participation in the Games.
The Canada-U.S. matchup this year was a ratings bonanza for U.S. television. Last Sunday’s gold-medal matchup in Vancouver drew record audiences on both sides of the border and was the most-watched hockey game in the U.S. since 1980.
But the NHL is having trouble capitalizing on all the positive marketing scenarios. For example, the IOC rules didn’t allow enough time to adequately promote the players on each team, Healy said.
Broadcast restrictions are another major issue.
“I’d like to see the Crosby goal [again]. But there are so many regulations about showing that goal. The NHL can’t even bring [Crosby] into New York and show the goal while they do an interview with him. The IOC [is] not about fairness, and it’s time for them to buck up.”
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