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YouTube/NHL Announcement Today

via the LA Times (reg. req.),
The NHL will upload game highlights directly onto YouTube's website as part of a broader agreement that is designed to help the league police — and profit from — hockey-related video that appears online. The agreement that will be announced today also promises the NHL a share of revenue generated by online advertising that appears on web pages with hockey-related video. "The NHL agreement is our first with the major sports leagues, but we also have some other exciting conversations going on with other leagues," said Kevin Donahue, vice president of content for YouTube. "The NHL clearly understands the value of the community factor on YouTube. This is designed to help … connect with their fans."

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com