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Going Wild In Minnesota

from Ben Goessling of the Pioneer Press,

For a team slipping toward irrelevance in recent years, the addition of Parise and Suter can do much more for the Wild than just improve results on the ice after four straight non-playoff seasons.

The Wild have scored a marketing coup. They now have area stars headlining the club for the first time, adding a telegenic Minneapolis native in Parise and a likable Madison, Wis., product in Suter.

The news dominated local radio and TV sports coverage this week, with national shows also weighing in on the twin $98 million deals. And the early effect of Parise and Suter on the bottom line has been pronounced.

A team that had been at its lowest point in its 12-year history—losing money each of the past two seasons and going from guaranteed sellouts to a season-ticket base of 12,000 by the end of last season—enjoyed a sudden revival. Maher said the Wild sold 850 season-ticket packages Wednesday alone, and team spokesman Ryan Stanzel said the total had climbed north of 1,500 by Friday afternoon.

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Filed in: NHL Teams, Minnesota Wild, | KK Hockey | Permalink
 

Comments

Evilpens's avatar

they lost how much money last season @ 98% capacity? & now with those 2 contracts how much are they going to lose?

Posted by Evilpens on 07/07/12 at 12:58 PM ET

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A team that had been at its lowest point in its 12-year history—losing money each of the past two seasons and going from guaranteed sellouts to a season-ticket base of 12,000 by the end of last season—enjoyed a sudden revival.

Hmmm, a sudden revival in local interest in the team, maybe, but financially?  Let’s look at some numbers:

Attendance at Xcel for 2011-12 was 98.4% of capacity; for 2010-11 it was 99.7%.  Payroll in 2011-12 was $55.8 M; in 2010-11 it was 58.5 M.  And both years they lost money.

Right now 2012-13 payroll sits at 68.8 M.  While it’s difficult to impossible to come up with a number for gross revenue per game, the attendance part of that equation just can’t increase much.

Unless I’m missing something there’s anything but a sudden revival to be seen in the team’s financial picture.

Posted by BobTheZee on 07/07/12 at 01:08 PM ET

Primis's avatar

Yup, you both got it.

The Wild are in very, very bad shape.  You may see Minnesota lose another team in a few years, rather funny for the so-called, self-described “State of Hockey”.

The market there seems to be failing in all 4 of the major sports.  Vikes, Twins, and T-Wolves are all in a similar boat.

Posted by Primis on 07/07/12 at 01:23 PM ET

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98% capacity doesn’t indicate what price the tickets were sold at, if more promotional tickets are given away etc.  Increased interest will impact TV and radio deals, merchandise sales, suites and club seats.

Posted by timbits on 07/07/12 at 01:27 PM ET

Primis's avatar

Increased interest will impact TV and radio deals, merchandise sales, suites and club seats.

Posted by timbits on 07/07/12 at 12:27 PM ET

Only if you can remain relevant long enough until it’s time to renew rights.

Posted by Primis on 07/07/12 at 02:16 PM ET

IwoCPO's avatar

I’m sure a first round playoff exit will help that bottom line tremendously.  Better head to the Olson Mercantile for a loan, Craig.

Posted by IwoCPO from Sunny San Diego, bitches on 07/07/12 at 02:23 PM ET

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Only if you can remain relevant long enough until it’s time to renew rights.

Agreed!

Posted by timbits on 07/07/12 at 02:46 PM ET

Primis's avatar

Craig will be one of the first yelling “POOR!” when given the chance as well…

Posted by Primis on 07/07/12 at 03:02 PM ET

NHLJeff's avatar

timbits said most of what I was thinking.  Also, if they can make the playoffs, the additional revenue is pretty huge.

Posted by NHLJeff from Pens fan in Chicago, IL on 07/07/12 at 03:14 PM ET

cigar_nurse's avatar

Meh. Craig couldn’t make money in Nashville and bailed . So Gary allows him to buy a new team with the same results. Sound like a great candidate for the next Secretary of the Treasury.

Posted by cigar_nurse from Greenville South Cakalakee on 07/07/12 at 03:59 PM ET

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I don’t believe for a minute that the Wild are losing money.

I do, however, believe that Leipold’s a damned liar. Remember when he owned Nashville and they almost had to move because they were, losing sooooooo much money? Remember when he didn’t own them the next year and magically, the new owners were breaking even?

It’s because Leipold’s a damned liar. Laments how much money he’s losing on Monday and inks the two highest paid players in the league on Tuesday.

Posted by larry from pitt on 07/07/12 at 06:26 PM ET

Baroque's avatar

If anyone from the Wild cry poor during the next CBA negotiations they should be punched in the face. Or the negotiations for the CBA after that, since those contracts will span a few agreements. Just shut up and stop freaking whining that you don’t have any money when you know perfectly well what you spent it on.

Posted by Baroque from Michigan on 07/07/12 at 11:36 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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