from HJ Mai of SportsBusiness Daily,
The NHL will receive increased global exposure this season after successfully adding new partners to its portfolio of media rights holders. The NHL added more than 20 new media partners and grew its global media rights revenue -- excluding the U.S. and Canada -- by approximately 40% on a year-on-year basis, the league revealed.
"It has been a good year of renewals," NHL Exec VP of Media & Int'l Sales David Proper told SBD Global. "The World Cup of Hockey has helped generate a lot of international interest. We’ve managed to renew in pretty much every market we were in before, as well as add a number of new markets or [receive] greater exposure in certain markets."
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