from Adam Kimelman of NHL.com,
Almost one year into a landmark digital media rights partnership, NHL Commissioner Gary Bettman and Major League Baseball Commissioner Rob Manfred said Wednesday they believe the deal has benefited both sides.
The six-year contract, which was signed Aug. 4, 2015, allows Major League Baseball Advanced Media (MLBAM), the technical arm of Major League Baseball, to serve as the host of all of the NHL's digital properties, among them NHL.com, NHL.TV and NHL Network.
"[MLBAM] has been extraordinary," Commissioner Bettman said during an appearance with Manfred at Paley Center for Media in Manhattan. "Bob Bowman (MLBAM president and chief executive officer), who not only created but presided over it since its inception … has made it the leading enterprise for streaming live sports. They're cutting edge, extraordinarily professional. They're great at what they do."
Commissioner Bettman said a review of the NHL's digital-media presentation led him to MLBAM. There also was a comfort level professionally and personally with Bowman, whom Commissioner Bettman said he's known for almost 25 years.
"We were reviewing all of our options both on the strictly vendor side and also what other more integrated solutions or possibilities were there for us," Commissioner Bettman said. "Based on our knowledge and understanding and respect for what [MLBAM] had accomplished, we thought that this would be the best opportunity for us to provide the best experience for our fans to connect to the game using technology both today and into the foreseeable future.
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