Kukla's Korner Hockey
by Nicholas Lorenzi on 08/23/11 at 10:27 PM ET
In a campaign to cross promote, the more successful Championship teams in Columbus like the Crew and the Clippers are joining hands with the Blue Jackets in promoting a “GAME ON COLUMBUS!” campaign. In the announcement these teams were described as “great High Profile Ambassador(s)”. They are hoping lift Columbus into a kickass city that only breathes greatness. It was said that “we are well on our way to becoming one of the major sports destinations in the country”.
Yea right… Even with the Crew still being competitors and the Clippers playing for the chance to become champions again these are still minor gold mines. I can’t imagine people dropping loads of bread at the Lowes or the Big Boy next to the Crew Stadium. Or even expect the families that go to the Clippers games to wander around a city that they probably don’t know much about. Without the Jackets massacring the Western Conference next year they are bound to lose a great deal of money that the Arena district generates. Nationwide buzzing with more people is the bottom line here. It was even cited that “in 2008 Columbus was ranked the #1 Sports City by Scarborough marketing” Who knew? It’s fantastic that Columbus is attempting to run with this idea, even with the dirt OSU football has gathered.
To be honest this choice of a cross promoting slogan makes me want to clean my house and pick up the beer cans that we leave on the front lawn for the homeless to gather. I have this idea that when the Jackets have back-to-back games we will see people from the surrounding areas whom travel 50 minutes to see the Jackets (I have met West Virginians in the ticket line in Jackets duds) will be camping out near the Scioto River. The nightmare is hoards of unwanted Pittsburgh fans instigating fights simply with the word “Crosby” stitched on their sweaters and screaming “GAME ON COLUMBUS!” in our faces. Hell even the Red Wings fans driving to Columbus in March for the second game in their back-to-back might kill a few fans after reading the words “GAME ON COLUMBUS!” on the billboards. This might encourage a fight club after the game every season. I’m not afraid of any of these absurd notions because I know we’re ready for the challenge.
Don’t forget the infamous OSU riots that led to reports of rubber bullets being used. There is a fire in Columbus that only comes out during sporting events, or even the night before. This usually comes in the form of cars being flipped over but as of late it’s mostly been dumpsters and sofas being lit on fire. If you haven’t been to Columbus during an OSU Buckeyes football game then you wouldn’t know.
Mayor Coleman could only dream that Columbus would be swelling with people and their wallets but it all rests on the Jackets. This is the best opportunity to do this considering the trades in the off season for the BJs. Now that acronym will have new meaning. This season they won’t be giving BJs but instead demanding them. If this statement stands true then Columbus stands to make buckets of cash at all the bars, restaurants and hotels immediately surrounding Nationwide.
I commend the city of Columbus and hope it doesn’t become an official slogan of the Blue Jackets. A few we’ve had were: Welcome to the NHL, Columbus (2000), Your Team (2001), All Out. All Season. (2001), more recently Carry The Flag! 2008 and Gotta See It Live! (2010). I think we’ll stick to the last two. One that promotes pride and one that begs for higher ticket sales.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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