from Brian Giuffra of the Big Lead,
From his standing desk inside Fox’s expansive urban office on 6th Avenue in Manhattan, Mark Evans surveys the landscape of the future of the sports media world with insight and authority few in the industry possess. For one, he’s the SVP of Sales at Fox Sports, meaning he plays a big role in what happens at one of the largest media companies in the world and has intimate conversations with other powerful people who likewise hold media insights few have. But perhaps even more important than that, Evans has been working in sales for a long time, 25 years at Fox to be exact, starting there around the same time they acquired the rights to air NFL games and rising as the company around him did as well.
“The change in media has been seismic on literally every level,” Evans says. “And there’s more to come.”
During an hour-plus long conversation with The Big Lead, Evans opened the door to several interesting subjects and provided us with insights on everything from the developing relationship between gambling and sports, the future of live sports distribution, and Fox’s role in the current and future of American sports coverage, which is where we’ll start today....
Fox has also expanded its coverage of niche sports like surfing, bowling, car racing and others in addition to its NFL, MLB, FIFA and college football portfolio. So where else could Fox go?
“Hockey,” Evans said. “Hockey’s [TV rights] are up after two more seasons. That could be a place that we’d like to delve back into.”
more but no additional hockey talk...
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