Kukla's Korner Hockey

Kukla's Korner Hockey

Florida Panthers' new owner dramatically cuts PR and sales staffs

06/02/2014 at 7:49pm EDT

Those of us who've worked several jobs know that the term "Under New Management!" can mean very, very bad news for one's job security, especially in sales or service professions, because "new management" tends to want to bring in its "own people." Oftentimes the "new boss" also likes to make a sacrificial firing or three to prove that they "mean business," too, but the story that came out of South Florida today had me shaking my head.

The boss just Tweeted this one out, but I've got a serious case of "What the FUCK?!??!-itis," so I'd like to post it. The Miami Herald's George Richards reports that the Panthers' new ownership made some massive cuts today...

The Panthers laid off approximately 30 employees today with most of the damage coming within the team's sales department.

I was told at least one Vice President was fired as well as a long-time employee within the team's public relations staff. Other positions from throughout the organization were closed. I've been told many won't be replaced, at least not anytime soon.

According to someone who spoke with me this afternoon, the team called a meeting in a conference room at the arena and told those employees there they were being let go.

The message: The team is losing money and needs to save some.

And the Sun-Sentinel's Harvey Filkaov notes that the firings were particularly ironic given the team's new ownership's purported financial commitment to putting a winning product on the ice (and his number's at 25...I read a Tweet that suggested 35 people were fired, so the official number of employees "let go" is sketchy):

Apparently, most of the nearly 25 employees laid off were high-level sales people and service representatives and none came from the hockey operations side, a team source confirmed.

The irony is that Panthers owner Vinnie Viola has granted Tallon permission to spend up to the salary-cap ceiling of $71.1 million or about $30 million to acquire top-tier hockey talent. However, the Panthers finished 29th in attendance, averaging 14,177 fans in 41 home dates, so Babich clearly felt a reorganization of the sales force was called for.

Babich's released a statement to the media in which he said that, "we undertook a reorganization that resulted in certain positions being eliminated,'' and the changes, "will enable us to operate efficiently while continuing to focus on bringing the best in sports and entertainment to BB&T Center.''

Babich also sent an e-mail to his season-ticket holders and sponsors.

"While we continue our search for the best candidate to hire as our head coach, prepare for our number one pick in the draft later this month and gear up for the start of free agency, we also continue to focus on striving to provide the best in class service to our fans and sponsors,'' he wrote.

Wowzers.

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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