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Finding The Right Balance

from the LA Times via the Journal Gazette,
For years sports leagues have insisted that their footage appear only on their Web sites or on licensed broadcast partners. Now they are struggling to understand the role of online video where fans can watch their copyrighted video clips – on someone else’s Web site. The NBA regularly asks YouTube and other Web sites to take down footage that violates copyright agreements. But the NHL, which needs to win back fans after a recent, yearlong lockout, is leery of coming down too hard on hockey fans. The NHL has asked YouTube to pull lengthy action videos of Russian-born star Alex Ovechkin, who plays for the Washington Capitals; now the site mostly offers short highlight reels. “We spend millions of dollars to stage the games, we created what’s a very valuable intellectual property,” said Doug Perlman, the NHL’s senior vide president of television and media ventures. “We have a young, tech-savvy fan base. We know they’re interacting with our sport very differently than in the past ... which makes it very important for us to strike the right balance.”
more on how pro sports leagues are dealing with YouTube, MySpace, etc...

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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