Kukla's Korner Hockey
by Paul on 10/05/05 at 10:01 AM ET
The National Hockey League returns to the ice tonight after a 16-month absence with a new labor contract, several new rules and the same old problem: getting more people to care. ``Let's be honest, it's not a major sport in the U.S.,'' said Steve Lauletta, 41, president of Radiate Sports, Omnicom Group Inc.'s sports marketing firm in Charlotte, North Carolina. ``They have never been able to reach past the hard-core fans, and after the lockout, that hill is going to be much, much harder to climb.'' The NHL, which trails other U.S. team sports in revenue and television ratings, is trying to win back fans after canceling last season in the labor dispute. Under its TV deal that starts with this season, the league reaches 26 million fewer homes, and its collective bargaining agreement forced one of four players to change teams.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org