Kukla's Korner Hockey
Excitement for the London Games
by Alanah McGinley on 09/27/07 at 08:16 PM ET
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From the BBC,
CEO of the 02, Philip Beard said: “When we announced the games, they pretty much sold out in a couple of weeks. I have to admit that I was surprised.
“We thought it might take a lot longer to promote the event, but not only did sports fans get behind it but the ice hockey leagues in the UK were really keen to promote it as well.”
Beard is particularly pleased with the interest despite the games taking place on a sporting weekend also featuring World Cup rugby and Premier League football.
“It’s fair to say that at the moment there is a massive amount of big sport on, but this weekend is a total sell-out. People are coming from all over the UK and indeed across Europe,” he told BBC Sport.
Filed in: NHL Talk, Non-NHL Hockey, International Hockey, | KK Hockey | Permalink
Tags: london
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