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Kukla's Korner Hockey

Everything But The Game

by Paul on 11/26/12 at 09:49 AM ET
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from Josh Cooper of The Tennessean,

It resembled game night at Bridgestone Arena, in miniature.

Several hundred Nashville Predators season ticket holders and staff, led by team mascot Gnash, marched rowdily into Franklin’s A-Game Sportsplex as 11-year-old hockey players looked up in wonder.

Coach Barry Trotz and his staff jumped behind the bench. The Ice Girls danced. Music blared. There were cheers. The event was billed as a “Smashmob,” a play on the team’s “Smashville” brand.

While the goal was to give kids a unique hockey experience, a closer look showed the Predators trying to help out their sponsors and business partners as the NHL lockout rolled into its second month.

The season ticket holders were lured under the guise of a pizza party. Hunt Brothers Pizza, a team sponsor, supplied the food. After the game, Trotz and some players took questions in a fake media scrum in front of a banner prominently featuring Xfinity, also a sponsor.

continued

Filed in: NHL Teams, Nashville Predators, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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