Kukla's Korner

Kukla's Korner Hockey

Everyone’s a Winner in Hockey

From Chris Sprow at ESPN The Magazine,

Last year, the Toronto Maple Leafs were a fairly dreadful team by most standards. They were last place in their division, had the fourth worst record in the East, were outscored by 29 goals and were an atrocious 78.2% on the penalty kill. Their record, however, was a competitive-looking 36-35-11. They were over .500!

But in the current NHL, who isn’t?

Last year, in a 30-team league, just 6 teams were under .500. In the West, discounting the NHL’s worst team—the Los Angeles Kings who were all of 9 games under .500— the other two “losers” combined to go a whopping 5 games under .500. Yikes! That’s because the NHL has devised a clever marketing ploy where at least based on a traditional look at the standings, your team is never really out of it.

read on

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: marketing

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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