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Everyone Wil Start Believing

from the Boston Herald,
It's a whole new season for Boston advertising agency Fort Franklin. Two weeks ago, the small ad shop switched teams, leaving ESPN's roster of agencies to join up with the sports cable network's potential rival OLN. Fort Franklin has been working furiously – members often sleeping in the office – after Comcast's OLN, formerly the Outdoor Life Network, signed with the agency to provide a national promotional campaign for its coverage of the upcoming National Hockey League season. ``(OLN) called us right after they had signed with the NHL,'' said Marc Gallucci, Fort's chief executive and creative director. Gallucci said the agency pulled off a ``Herculian effort,'' developing and producing its ``We Believe in Hockey'' campaign – featuring a 30-second television spot, print ads and online marketing – in just 12 days.


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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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