Kukla's Korner Hockey
by Paul on 10/03/05 at 07:40 AM ET
It's a whole new season for Boston advertising agency Fort Franklin. Two weeks ago, the small ad shop switched teams, leaving ESPN's roster of agencies to join up with the sports cable network's potential rival OLN. Fort Franklin has been working furiously – members often sleeping in the office – after Comcast's OLN, formerly the Outdoor Life Network, signed with the agency to provide a national promotional campaign for its coverage of the upcoming National Hockey League season. ``(OLN) called us right after they had signed with the NHL,'' said Marc Gallucci, Fort's chief executive and creative director. Gallucci said the agency pulled off a ``Herculian effort,'' developing and producing its ``We Believe in Hockey'' campaign – featuring a 30-second television spot, print ads and online marketing – in just 12 days.more
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