Kukla's Korner Hockey
by Paul on 06/18/12 at 02:14 PM ET
from Christopher Botta and John Ourand of SportsBusiness Journal at The Sporting News,
NBC and NHL executives hailed as a success their strategy of televising every Stanley Cup playoff game in its entirety for the first time this year, even if ratings for the Final and the league’s conference championship series dropped considerably.
Viewership dropped 33 percent for the six-game Stanley Cup Final and 8 percent for the conference finals from last year. For the entire postseason, viewership on NBC, NBC Sports Network and CNBC was down 14 percent compared with last year’s coverage on NBC and Versus (1.2 million viewers compared with 1.4 million).
“There are certain things that you can control and work on, and there are other things that you deal with as they come along,” said Jon Miller, NBC Sports president of programming. “Our advertising revenue is up. Sponsorship is up. We sold a lot more inventory because we had more games to sell. On every measurable metric that we look at to evaluate our first year of this partnership, we think that it was a huge success.”
NBC has said that ad sales around this year’s playoffs were up 40 percent, and ad buyers said they were satisfied with the playoffs’ overall TV performance.
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