If they pull it off it will be a marketing tour de force, the equivalent of selling outdoor swimming pools to residents of Yellowknife in the middle of January. Never mind there is no tradition or ‘heritage’ of ever playing outdoor hockey here in Vancouver. Never mind that the vast majority of seats in BC Place stadium aren’t even remotely close to outdoors. Even with the roof wide open in high winds and pouring rain, half the people wouldn’t get wet. Never mind that this change in venue represents a kick in the groin for your season-ticket holders by moving them out of their good seats into some place where they won’t be able to see nearly as well, even though they may have already paid for their seats. None of those things matter.
-Tony Gallagher of the Vancouver Province on today's announcement of the 2014 Heritage Classic in Vancouver. Read more from Gallagher on this topic.
Create an Account
In order to leave a comment, please create an account.