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Europe is Worth it to the NHL

From Mark Herrmann at Newsday:

[The New York Rangers] trip seems to have more than compensated in team chemistry what it had cost in practice time during a rushed training camp. That’s more tangible than the cool million dollars they earned by beating Metallurg Magnitogorsk for the preseason Victoria Cup in Switzerland.

American professional leagues do not release figures on exactly how much real compensation they receive for these trips, but the fact that they keep doing it tells you it is worth their while.

“Playing overseas is a marketing investment—for the league and the team,” said Stefan Szymanski, professor of economics and head of the MBA program at Cass Business School in London. “The long-term benefit is that the league will develop a new fan base.”

read on

Filed in: NHL Teams, New York Rangers, NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: europe, marketing

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com