Kukla's Korner Hockey
by Paul on 05/03/12 at 03:48 PM ET
from Greg Wyshynski of Puck Daddy,
Does the NHL need ESPN?
It’s a question that’s been asked in every board room, sponsorship pitch meeting and press box around the NHL since the lockout. It was asked frequently during the early years of the NHL’s relationship with Comcast on U.S. cable, as the embarrassing start on Outdoor Life Network begot the growing pains of VERSUS.
It’s been asked much less frequently now that the NHL is locked into a 10-year television contract with NBC, which has helped to broadcast every Stanley Cup Playoff game in its entirety on national television for the first time in League history — something ESPN didn’t, couldn’t and wouldn’t do.
As the NHL continues to build in popularity across every metric in the U.S. — attendance, sponsorship, ratings, social media outreach — the question has now changed. It’s no longer “does the NHL need ESPN?” …
… it’s “Why doesn’t ESPN need the NHL?”
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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