Kukla's Korner Hockey
by Paul on 04/19/06 at 11:34 AM ET
Ratings for games of the new and improved NHL on NBC are down a whopping 21% from ABC's numbers two years ago. The problem isn't the game. The problem is the way they're marketing it. Canadians will watch anything that involves a puck, while our American tele-tubby cousins love reality shows. They don't know from clutch and grab unless its happening behind the bedroom door in Trading Spouses. Mention excessive stickwork and they think Bill Clinton. If the NHL is to break into the U.S. television market it needs to rebrand itself: 1) Rename playoffs Survivor: Ice Mountain.more
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org