Kukla's Korner Hockey
by Paul on 07/10/06 at 10:31 AM ET
from the Sun-Sentinel, The hockey season may have just ended, but the Florida Panthers are ready to "Drop That Puck."
The National Hockey League franchise this week will launch its new advertising campaign. The new effort seeks to build on the team's on-ice momentum and fan enthusiasm to boost season ticket sales and drive consumer awareness for the sport.
"Drop That Puck" speaks to the anticipation of the season, Auerbach said. "It's a war cry that says, Let's go."
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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