from the Sun-Sentinel, The hockey season may have just ended, but the Florida Panthers are ready to "Drop That Puck."
The National Hockey League franchise this week will launch its new advertising campaign. The new effort seeks to build on the team's on-ice momentum and fan enthusiasm to boost season ticket sales and drive consumer awareness for the sport.
"Drop That Puck" speaks to the anticipation of the season, Auerbach said. "It's a war cry that says, Let's go."