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Do The Columbus Blue Jackets Need A ‘Face Of The Franchise’?

from Shawn Mitchell of the Columbus Dispatch,

The Blue Jackets have no captain and no superstar. Not a single player on the roster has played in an NHL All-Star Game. Rick Nash, the former captain, All-Star and Olympian whose name was synonymous with the team for nearly a decade, has been gone for almost two years.

So which face goes on the billboard, in the promotional email, or in the newspaper ad?

These days, as one of the youngest teams in the NHL awaits for its stars to emerge, almost all of them do.

The Jackets have used the likeness of nearly every player in some form of advertising. But none of them is the best embodiment of the Blue Jackets.


Filed in: NHL Teams, Columbus Blue Jackets, | KK Hockey | Permalink


StayClassy's avatar

I realize this was written more in the fan-perspective, however I feel this team could really use a captain. I have seen this team seemingly “give up” or get discouraged after getting down in a game. Foligno and Dubinsky to me have emerged as top candidates, both guys seem to have the type of drive that you would want your other players to look up to.

I feel like Murray could develop into the type of player that is worthy of captaincy, or become something like a face of the franchise.

I think one of the Jackets bigger problems at this point is the amount of opposing fans that show up to their games. Maybe they could adopt something like what the Coyotes have done to Red Wings fans, that in order to get tickets to the game it has to be a part of a package to other games. Although I;m sure ownership is just happy to get sellouts any way they can get it.

Posted by StayClassy from Wings fan in Columbus on 04/06/14 at 01:41 PM ET

J.J. from Kansas's avatar

Is Sergei Bobrovsky too foreign-looking/sounding to make up the face of the franchise in Ohio?

Posted by J.J. from Kansas on 04/06/14 at 02:14 PM ET

bezukov's avatar

Last time this organization had a “face of the franchise,” they clapped their hands together, and said “done.”  Many years of suck later, they traded Rick Nash and immediately started improving.

Posted by bezukov from the kids are alright. on 04/06/14 at 08:19 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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