from Shawn Mitchell of the Columbus Dispatch,

The Blue Jackets have no captain and no superstar. Not a single player on the roster has played in an NHL All-Star Game. Rick Nash, the former captain, All-Star and Olympian whose name was synonymous with the team for nearly a decade, has been gone for almost two years.

So which face goes on the billboard, in the promotional email, or in the newspaper ad?

These days, as one of the youngest teams in the NHL awaits for its stars to emerge, almost all of them do.

The Jackets have used the likeness of nearly every player in some form of advertising. But none of them is the best embodiment of the Blue Jackets.

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