Kukla's Korner Hockey

Kukla's Korner Hockey

Disney Happy With NHL Ad Sales

10/20/2021 at 7:02pm EDT

from Michael Mcarthy of Front Office Sports,

The NHL’s return to ESPN after 17 years is supercharging advertising sales for Disney, which has nearly sold out commercial time for the season.

The Mouse expects to sell more than $100 million in NHL-related sales this season, sources tell Front Office Sports.

“We are very, very well sold,” said Rita Ferro, president of Disney advertising sales, who declined to comment on numbers. “We have a couple of positions left, mostly in the playoffs and Finals. There was a lot of demand for the NHL on ESPN — and across Hulu and ESPN+.”

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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