from Luke Fox of Sportsnet,
The NHL announced a seven-year deal with Adidas to take over from Reebok and begin designing its uniforms. The partnership will take effect at the beginning of the 2017-18 season, and financial terms were not revealed.
The greatest assumption among fans is that the NHL will use the new contract as an excuse to splash advertising on your club’s sweater.
Here are eight things we learned from Tuesday’s announcement, made by NHL commissioner Gary Bettman, Adidas Group North America president Mark King, and NHLPA executive director Don Fehr.
The league hasn't even considered putting ads on NHL sweaters... yet
"We are not currently considering putting advertising on NHL jerseys," Bettman said, answering the biggest issue here. "The history, tradition and respect that goes with NHL sweaters is something we and Adidas are respectful of."
The commissioner said the assumption that the Adidas deal would open the door for ads on sweaters is false. It's not an inevitability that we'll see ads on jerseys, he said, and no discussions formal or informal have been had on that topic.
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