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Cheechoo Goes Surfing

via the Contra Costa Times,
Here is a sneak preview for the NHL's new national TV advertising campaign: One of the commercials will feature Sharks winger Jonathan Cheechoo and a surfboard. Cheechoo, who won the Rocket Richard Trophy last season by scoring 56 goals, headed to the San Jose State aquatics center after practice Friday to tape his segment. He wore his full set of hockey gear in addition to working with the surfboard in the commercial. The spots are expected to be ready for the start of the regular season. The NHL received some criticism for its TV commercials last season because many of them used actors instead of actual players.

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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