from Todd Spangel of Variety,

Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League.

The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games and marquee events — making the NHL the first pro sports league to use Snap’s third-party curation tools. The league’s content will be available to Snapchat users worldwide.

The NHL is doubling down on Snapchat because it sees unusually high engagement on the platform, particularly among users under 30.

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