Kukla's Korner

Kukla's Korner Hockey

Building the NHL as a Media Company

From Tom Van Riper at Forbes:

Forbes estimates that league wide revenue grew 29% from 2006 to 2010, to a total of $2.93 billion. That trend would put the league on course to meet Commissioner Gary Bettman’s post-lockout goal to surpass $3 billion. Lacking NBA or MLB-type cable money, NHL clubs fuel a big chunk of their growth both at the gate and through a digital strategy that has yielded increasingly popular content on NHL Network, NHL.com and NHL Mobile.

“We felt we needed a halo on top of the local markets,” says John Collins, the NHL’s Chief Operating Officer. Charging $169 for the season to give fans access to any game on any night, the league’s subscription fees and ad sales from its digital business now account for 60% of national revenue (that money secured by the league over and above individual franchise revenue derived locally). “Over the past five years we’ve transformed ourselves from a licensing company into a media company,” says Collins of the NHL’s decision to build out its own media platforms itself instead of simply licensing the rights.

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Filed in: NHL Talk, NHL Business of Hockey, NHL Media, Hockey Broadcasting, NHL Network, | KK Hockey | Permalink
  Tags: john+collins, media

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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